The Evolution of the Corporate Campus: From One to Many
The trend towards creating corporate campuses with all the amenities built in is becoming less and less desirable for employees. Today employees are looking for more than just a place to work; they want to be part of a vibrant and authentic community that reflects their values and interests. It is becoming increasingly clear that co-locating your organization in an urban fabric with other top organizations in adjacent industries can be a powerful way to attract and retain top talent. Bringing together a diverse mix of progressive and exciting companies creates an energetic and innovative ecosystem that fosters creativity and collaboration. By being a part of a place that employees want to spend time in, companies can tap into the energy and creativity of the surrounding community and offer their employees a more dynamic and fulfilling work experience. Moving towards a distributed model for corporate real estate is also a smart strategy for companies that want to give their employees more flexibility and autonomy. Companies can be more intentional and tactical about when and why people co-locate, giving employees a place to work with the people and teams that matter to them. By allowing employees to live, work, and play within a 15 minute walk, companies can help their employees achieve a more balanced and sustainable lifestyle while also fostering a sense of community and connection to the surrounding area.