The Knowledge Center

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The CoreNet Global Knowledge Center is the single source for corporate real estate (CRE) research. This important resource contains original research, member organization publications, market reports, and CRE-specific research reports and white papers.

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Should a Building Have a Soundtrack?

Sound is one of the most important parts of how people perceive their surroundings – and yet it’s usually left out of the design experience. It’s time for buildings to have a soundtrack, according to Layne Braunstein, Leader, Creative, at ESI Design, an NBBJ studio. In this session, Braunstein, who has created multisensory experiences for brands like Google, Sonos, and Microsoft, will explore how new technologies are making it possible for buildings and spaces to harness the power of sound to create feelings of calm, excitement, or nostalgia, increase productivity and well-being, and even create hyper-personalized experiences that respond directly to your current mood.
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