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The CoreNet Global Knowledge Center is the single source for corporate real estate (CRE) research. This important resource contains original research, member organization publications, market reports, and CRE-specific research reports and white papers.

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AI & Experience – What is Real?

Will AI impress you? It will. Will AI move you? Doubtful. In order for us to harness AI’s incredible potential, we must understand that we are still the soul of our endeavors…and it's that soul that AI lacks. We can’t just think of this as machine intelligence vs human intelligence but more as an extended intelligence. Architects and designers must work in collaboration with AI to reflect both the capabilities of the technology but also the creativity, soul, and humanity that technology can't replicate. AI can be big and scary, and our brains react poorly to uncertainty, even tricking us into making bad decisions. For Companies and CRE, the sunken cost fallacy cognitive bias of AI means that because we have invested so much money into our spaces, we are too afraid to change. In this session we will talk about how AI can help us design and create better spaces, and how those changes will be critical to success in the future. No one wants to become a Blockbuster or Kodak because they didn’t embrace technology - and as organizations are feeling pressure, they will be forced to forge a new direction. To channel that energy the right way though, you need to have clear purpose – and while the methods that we use to create that new direction will be highly tech augmented, the purpose of why we’re doing it must remain deeply rooted in our humanity.
Artificial Intelligence Denver2023 KCO KC