Gen Z in the Workforce: Understanding the Importance of Organizational Values
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Gen Z in the Workforce: Understanding the Importance of Organizational Values


Gen Z is the most diverse generation in the history of the United States.  As such, they place a high value on organizations that uphold diversity, equity, and inclusion.  In this talk, Dr. Josh Packard reveals the results of Springtide Research Institute’s nearly 15,000 surveys and over 150 interviews with young people in order to show exactly what organizational values are critical to attracting and retaining the best talent.  In a distinct shift from previous generations, this research confirms that organizational values such as diversity, inclusion, accountability, and welcoming, among others, are not simply “value-adds”, but are instead “must-haves” for Gen Z.

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Josh Packard, Ph.D., (He/Him)
Executive Director, Springtide Research Institute

Bio: Josh Packard, Ph.D. is the Executive Director of Springtide Research Institute and an expert on what drives Generation Z. He has a passion for translating complex academic ideas into accessible and actionable insights for industries that are looking to engage and inspire a new, modern workforce that has shifted dramatically in recent years. He has been a keynote speaker for numerous groups and thousands of people including several CoreNet events.

His research has appeared in numerous academic and trade publications. He earned his B.A. in English from Texas Lutheran University and an M.A. and Ph.D. in Sociology from Vanderbilt University.

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