CoreNet Global Summit, Shanghai 2017
Shanghai | 21-23 March 2017 | Jing An Shangri-La, West Shanghai

Verizon Accelerates Brand through Global Co-working Initiative

22 March 2017 | 15:00 - 16:00

Verizon Accelerates Brand through Global Co-working Initiative

As Verizon network technology has advanced, the amount of space needed to house its equipment has reduced over time, leaving large pockets of unused space throughout legacy owned assets. In Fall 2015 Verizon announced a creative strategy to repurpose this space by opening coworking communities. The first building was launched in Lower Manhattan, and additional locations in Boston and Washington, DC are under development. Verizon recognises that the most innovative new ideas often come from outside traditional corporate R&D departments. By inviting entrepreneurial communities into their coworking spaces, Verizon has direct access to high value talent, local tech startup subcultures, and global innovation networks. Product innovation teams aim to tap into the energy of these communities to spur new ideas and improve Verizon's brand presence in critical growth markets. Verizon's Global Real Estate team is also applying lessons learned from its coworking venture to their global corporate workplace strategy. At the heart of this real estate strategy is an understanding of space as a critical opportunity to create a platform for innovation, collaboration and communication to support the business.

Key Takeaways:

  • Examine real estate approaches that may be used to support business performance, including innovation and brand.
  • Identify the variety of ways that coworking spaces can enable the development of relationships with partners, customers and innovation networks.
  • Discover how lessons learned from the coworking industry can inform corporate workplace strategy, including community management, people-focused spatial design and providing access to thought leadership and creative programming.