CoreNet Global Summit, Madrid 2018
Madrid | 25 - 27 September 2018 | NH Collection Madrid Eurobuilding
The largest gathering of corporate real estate professionals in Europe

Corporate Occupiers: Strengthen Your Role in Place Making

27 September 2018 | 11:15 - 12:15

Corporate Occupiers: Strengthen Your Role in Place Making

Metro planning and site selection are important CRE functions. Yet it is mainly reactive in nature in that the urban designers, municipal bodies, regeneration corporations and developers set the agenda. Is this realistic in a 21st Century world where the nature of office consumption is changing given the growing C-Suite interest in engaging with Communities and harnessing the power of brand? Should this remain the preserve of the supply side or should the actual consumers of spaces and places have a say? What value could CRE bring to the table in terms of playing a role in master planning a neighbourhood? Should the CRE world take a leaf out of Amazon’s book in terms of their approach?

Key Takeaways:

  • Learn from two case studies of the huge benefits to be had from a joined-up approach to place making where a corporate end user took a more strategic approach to shaping the places where they wanted to locate their facilities.
  • Harness the benefits of using a more strategic approach to demonstrate the value of CRE to the C-Suite.