CoreNet Global Summit, Madrid 2018
Madrid | 25 - 27 September 2018 | NH Collection Madrid Eurobuilding
The largest gathering of corporate real estate professionals in Europe

The Gen Z Worksphere

27 September 2018 | 14:15 - 15:15

The Gen Z Worksphere

Our workplace is not a "place" any more. What we do and where we store information is mostly no longer in a physical place but in a digital one. After ABW, Piazzas and havens, we're now heading toward empowering third places like harbors, hotel-lounges and restaurants and "Botteghe". The new trend is fluid, hybrid spaces, able to support us while creating, producing, learning and cross-fertilizing. How much of this is driven by Gen Z? If Gen Z seems to prefer virtual environments to real ones, their main desire is for the most seamless and empowering experience possible. In the "workspheres", then, every digital improvement has to be implemented according to the company needs, but also with an humanistic approach for the purpose of attracting and retaining Gen Z.  

Key Takeaways:

  • Identify crucial traits for a workplace that aims to attract and retain Gen Z.
  • Relate your company’s identity and culture to real estate choices.
  • Be able to challenge client briefs with some simple tools, in order to help them get a deeper understanding of their needs.