CoreNet Global Summit, Madrid 2018
Madrid | 25 - 27 September 2018 | NH Collection Madrid Eurobuilding
The largest gathering of corporate real estate professionals in Europe

The Power of One: A Case Study of Co-location

27 September 2018 | 10:15 - 11:00

The Power of One: A Case Study of Co-location

This session will review the co-location of fourteen Madrid agencies into one single building. This is the model that Publicis Groupe implemented in Paris and is now expanding to Madrid. This change has little to do with optimisation and real estate and more to do with how the Groupe wants to move toward a holding company to provide their clients with a fully integrated service. Taking the Madrid Publicis Groupe relocation project as an example, the session will look at how companies such as Saatchi & Saatchi, Leo Burnett and Publicis Media can cohabit in the same space whilst keeping their Brand identity, their different work styles and most importantly their market sector. Explore how co-location and a purposeful design benefit the creativity of the agency staff as well as client’s campaigns. 

Key Takeaways:

  • Learn how spaces enable companies to re-define themselves.
  • Examine the importance of real estate and project teams’ ability to align their expectations with the CEO and Board of Directors.
  • Understand how the CEO and the Board of Directors can help if they understand what is at stake.