CoreNet Global Summit, Madrid 2018
Madrid | 25 - 27 September 2018 | NH Collection Madrid Eurobuilding
The largest gathering of corporate real estate professionals in Europe

Virtual and Augmented Reality: Merging Physical and Virtual Worlds

27 September 2018 | 10:15 - 11:00

Virtual and Augmented Reality: Merging Physical and Virtual Worlds

At the advent of the experience economy, Virtual Reality (VR) is a computer generated simulation of a real life environment and it is already impacting the acquisition, design, construction and management of real estate. Augmented Reality (AR) the projection of computer-generated enhancements on top of an existing environment is coming fast. Some experts predict full integration into commercial real estate within a few years. This session brings together an expert in next generation 3-D visualization software for commercial real estate developers, a designer who is using VR/AR successfully in the design of corporate workplaces and a corporate occupier to discuss how this technology is revolutionizing corporate real estate and design. 

Key Takeaways:

  • Deepen your understanding of how VR/AR technologies are being leveraged to enhance and shorten lease transactions and enable more informed corporate real estate decisions.
  • Discover how VR/AR technologies are changing the design process and how advances in these technologies are predicted to change the design process in the future. 
  • Gain insight into how feedback from VR/AR technologies contributes to the more efficient management of corporate real estate facilities.