Where can superior talent be found? Participate in an audience quiz and learn about the eleven objective factors that can be used to measure attractiveness. These factors were identified using highly detailed analysis of a wide range of aspects impacting the attractiveness and magnetism of twenty major European economic hubs. The factors: Economic Output Workforce Size & Composition, Economy/Workforce Orientation, Labour Capacity & Growth Prospects, Fresh Talent: Students & Universities, English Language Skills, City Affordability Factors, Labour Cost, Office Availability & Cost, Country Risk and Labour Market Flexibility, will be posited against twenty major European economic hubs. One of the critical components of the research highlights the need for occupiers to focus on talent, and the productivity of that talent.