CoreNet Global Summit, Hong Kong 2019
Hong Kong | 12 - 14 March 2019
You can now view sessions from the 2019 Global Summit through Summit Connect in The Knowledge Center (www.CoreNetGlobal.org/SummitConnect). Revisit and share your favorite presentations!

Art of Branding in Attracting Talents

March 13, 2019 | 11:00 - 12:00

Art of Branding in Attracting Talents

It seems ‘the easy part’ is gauging whether candidates come with the right technical and culture fit to your organisation. However, what is the image, the brand, the impression you convey when hiring? The right appeal does not just come with tangible job terms and offers. How can you assure that the interview sessions are conducted in an authentic way that matches the core values of the candidate?  This session will examine how those involved in hiring should select facts and stories that brand themselves as well as the organisation. In short, how do you attract the right candidate after identifying them to be the right person for you and your organization? 

Key Takeaways

  • Gain tips about how to select relevant facts and stories and exercise branding.
  • Determine how to assure branding matches with the candidates’ core motivators.
  • Assess how to know if your branding worked.


Speakers: