CoreNet Global Summit, Hong Kong 2019
Hong Kong | 12 - 14 March 2019
You can now view sessions from the 2019 Global Summit through Summit Connect in The Knowledge Center (www.CoreNetGlobal.org/SummitConnect). Revisit and share your favorite presentations!

Your Leadership Brand

March 14, 2019 | 14:00 - 15:00

Your Leadership Brand

Defining ones leadership brand is an essential dimension of developing resilience, managing ones career and effectively engaging and leading others. This session provides a framework for you to build a robust leadership brand by outlining 4 key dimensions of a leader’s brand. Competence: ‘What’ are your technical skills and your aptitudes. Character: ‘How’ you are: your personality and psychological traits. Purpose: ‘Why’ i.e. your unique reason for choosing to apply yourself in the world (and to be a leader). Identity: ‘Who’ you are i.e. your history, your passions, your formative life experiences and your cultural experiences. In inviting you to reflect on and briefly explore some of these dimensions, the session enables you to take the first step in fully defining your leadership brand and understanding where you might further build your stakeholder reputation more effectively.

Key Takeaways:

  • Discover a more robust way of thinking about what is behind your leadership brand.
  • Practice articulating and gain feedback from others on key dimensions of your brand.
  • Consider what else you might need to do increase your impact as a leader.


Speakers: