CoreNet Global Summit, Hong Kong 2019
Hong Kong | 12 - 14 March 2019
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Co-Creation Lab: Innovation and Design Thinking

March 14, 2019 | 09:00 - 11:00

Co-Creation Lab: Innovation and Design Thinking

In Corporate Real Estate--and in any business function--it is becoming more and more important that we put the user (or consumer or buyer or business partner) in the centre, not at the edges of what we design, build, and implement.  The Co-Creation Lab workshops will focus on "customer centricity" and a methodology and process called design thinking that anyone can employ to be more innovative. During this facilitated, highly interactive workshop you’ll be able to tap into the collective insight of the group and the power of breakthrough thinking to create actionable, result-oriented solutions to the profession’s most pressing challenges.

Key Takeaways:

  • Learn how to interview and to observe users--with fewer biases--to really discover what they believe is important.
  • Discover how to glean insights from these user observations and to develop ideas and innovations to test with them.
  • Employ simple techniques to test innovations--very quickly and very cheaply--to see what is most likely to work...or to fail.