CoreNet Global Summit, Hong Kong 2019
Hong Kong | 12 - 14 March 2019
You can now view sessions from the 2019 Global Summit through Summit Connect in The Knowledge Center (www.CoreNetGlobal.org/SummitConnect). Revisit and share your favorite presentations!

Designing Connected Experiences: How Brands Think in Space

March 13, 2019 | 11:00 - 12:00

Designing Connected Experiences: How Brands Think in Space

What if an organisation's bricks and mortar were able to attract and retain talent, foster a collaborative, productive and creative culture, and facilitate experiences that keep employees and customers coming back? This is the opportunity. But it takes a dramatic change in thinking to get there. This session explores how organisations can redefine their workplaces as assets, by taking a close look at the intersection between brand, space and emotional connection to create real competitive advantage.

Key Takeaways:

  • Learn how a brand design with a strong following can inform workplace and experience design.
  • Examine how branding is helping Disney, Nike and Sky establish a sustained competitive advantage.
  • Understand how traditional Workplace Design and Experience Design must synthesize to create better, richer ‘hosted’ places, spaces and experiences for employees.


Speakers: