CoreNet Global Summit, Boston 2018
Boston | Oct 14 - 17, 2018 | John B. Hynes Veterans Memorial Conv. Ctr
Don't miss the largest gathering of corporate real estate professionals.

We’re Lovin’ It: McDonald’s New HQ Models an Evolving Future

October 16, 2018 | 3:45 - 4:45

We’re Lovin’ It: McDonald’s New HQ Models an Evolving Future

In 2015 Steve Easterbrook took the helm at the world's leading global food service retailer. Charged with transforming the iconic company the decision to move the McDonald's HQ was a highly visible part of the overall strategy. The business changes, combined with leaving a decades-old campus, meant everything was going to be different. Key considerations included: how should the work environment be different to best support the company's new direction? How could the work environment positively influence and reinforce the ongoing culture shift all while the company was undergoing a major transformation? McDonald's leverages technology for its restaurants and wanted to create a smarter experience for the headquarters. When you pair a forward-thinking workplace strategy with a range of smart building resources, the result is a foundation enabling significant culture shift!

Key Takeaways:

  • Learn a totally different way to approach a workplace strategy and design when a company is still in the midst of defining a new future. Understand practical lessons learned from this approach that can enhance your existing strategy or inform your approach if you are just starting.
  • Gain insight into the new processes used to merge traditional design and construction scopes with new smart building concepts.
  • Understand how McDonald’s leveraged workplace strategy and smart building design to enhance the experience for both employees and visitors.