CoreNet Global Summit, Boston 2018
Boston | Oct 14 - 17, 2018 | John B. Hynes Veterans Memorial Conv. Ctr
Don't miss the largest gathering of corporate real estate professionals.

Capital One’s New HQ is an Entire City Neighborhood

October 16, 2018 | 2:15 - 3:15

Capital One’s New HQ is an Entire City Neighborhood

Capital One is embarking on an epic journey to change the way large corporations use their real estate assets to recruit and retain talent. They are channeling their investment into creating an entire urban neighborhood in Tysons, VA where its associates can mingle with the public, share in the best of amenities, and never have to get in a car. Tysons, VA is transforming from an edge suburban node to a full-fledged new urban city. Discover how Capital One's HQ campus has made that journey along with Tysons, and is becoming a multi-use city neighborhood with all the amenities (including a premier event center, public parks and an upscale grocer - Wegmans) and services to make it highly attractive to their target demographic. Capital One is going to the next level by using its real estate to create a sense of place in Tysons that will not only attract talent, but will be that place where employees, neighbors, and the public at large will want to visit, be entertained, and live.

Key Takeaways:

  • Deepen your understanding of how major corporations are planning to compete for talent in the digital world.
  • Examine how investments in real estate and the role of the Corporate Real Estate manager will change dramatically.
  • Gain an appreciation of the complexity of planning, designing, gaining approval for, and developing large scale projects in an urban environment.