Amsterdam | 10 - 12 September 2019
In the sharing economy assets are used, not owned. Tenants, like consumers, want experiences not possessions. Technology applications are the marketplace to find and exchange experiences. The better we can read someone's mind the closer we can come to achieving convenient and seamless experiences tailored to personal preferences. A personalised experience means something different to everyone. This sounds scary, but already technology such as 'emotional surveillance systems' and 'biometric data scans" are being used to identify and profile employees in the workplace and create tailored experiences for each individual person. Is this going too far? Where is the line between convenience and privacy? How far can we go, in the corporate real estate sector, to enhance personal and individual experiences without risking the loss of our identity and security?