Returning to Office - Aligning Experience Data to Operational Investment Wednesday, 14 September 2022 from 1:30 PM – 2:30 PM

Heian I
Session Type
Learning Experience

In a time of unprecedented uncertainty for real estate decision-makers, one thing is certain: We are migrating to a workplace ecosystem balancing home, office and 3rd places. As a CRE leader, how do you know what will really work, and where to invest? In this session you will learn how to replace conjecture and subjectivity with an evidence-based, data-driven approach to measure and align the drivers of employee's workplace experience with operational investments. Join a thought-provoking, interactive discussion on how IBM has developed its Experience Program. IBM's approach, backed by Cushman & Wakefield's Experience per Square Foot™ (XSF) data, avoids the pitfall of investing in the built environment without the data to back decisions.

Key Takeaways:

  • Clearly understand the connection between workplace experience and operational investments and how it has the potential to be the single biggest value driver.

  • Learn how IBM leveraged data and a company experience counsel to drive a future vision and earmark operational investments that drive a great employee experience through their future workplace.

  • Describe the key drivers impacting Return-to-Office planning.


Portrait photo of Bryan Berthold, MCR Bryan Berthold, MCR
Managing Director | Workplace Strategy, Cushman & Wakefield
Portrait photo of Paul Casey, QPCR Paul Casey, QPCR
Global Real Estate EMEA Director, IBM
Portrait photo of Despina Katsikakis Despina Katsikakis
Executive Partner Head of Occupier Business Performance, Cushman & Wakefield


Return to Office, Technology & the Built Environment, Workplace

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