Global Portfolios - Complexity and Risk: Using Place Strategy to Enhance Competitive Advantage Wednesday, 11 March 2020 from 11:00 AM – 12:00 PM

Chihuly - Level 3
Session Type
Learning Experience

Our increasingly global economy, fueled by mergers and acquisitions, is leading to new and unique challenges for globally managed corporate real estate portfolios. To be successful, companies must proactivity address the tensions between local country managers, regional CRE teams, and centralized global CRE leadership. The Place Strategy approach, developed at Harvard University, has been directly applied to over two billion square feet of corporate occupancy for 20 years. Place Strategy recognizes that there is no one right way to plan and manage CRE and that we must seek the ways that best support how the company builds and maintains competitive advantage in its businesses.

    Key Takeaways:
  • Articulate how employees, products and customers influence their global corporate real estate requirements.
  • Identify and diagnose their company's main competitive strategic drivers that impact real estate by applying the principles of Place Strategy.
  • By the end of this presentation, participants will be able apply key tools such as Metro Plans, SBU portfolio plans, and performance metrics to accelerate the timing and quality of real estate decisions.


Portrait photo of Amit Oberoi Amit Oberoi
Executive Director, Colliers International
Portrait photo of Chris Zlocki Chris Zlocki
Executive Vice President, Colliers International


Portfolio Management, Strategy and Leadership

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