General Sessions


Opening General Session | 6 March | 9:30 - 10:45 AM
Zoom Out: Good Growth Through Good Will 

Afdhel Aziz,  Founder and Chief Purpose Officer at Conspiracy of Love

Afdhel Aziz
Chief Purpose Officer at
Conspiracy of Love

Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

How do ESG, DEI, and sustainability fit together? How do corporate real estate leaders navigate change and uncertainty to serve multiple stakeholders like conscious consumers, activist employees, and investors? In this new age of conscious capitalism, consumers and employees are more purpose-driven than ever. Leaders must Zoom Out and adjust perspective to understand how people’s perception of the world has changed and how they look at your business in the context of sustainability and doing good.

Afdhel Aziz illuminates nine essential strategies, drawn from his deep work with companies like Adidas, PepsiCo, Microsoft and more, to help you adapt and develop new solutions to transform your business and harness the power of purpose.


Afdhel is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies — including Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev and more — to help them grow their businesses by doing more good in the world

Conspiracy of Love has helped major corporations invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits like Feeding America, the Boys and Girls Clubs of America, and the Thurgood Marshall College Fund.

He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York.

Afdhel is the co-author of the best-selling books Good is the New Cool: Market Like You A Give a Damn, and the follow-up The Principles of Purpose, as well as writing The Power Of Purpose column in Forbes.


Opening General Session Sponsored By:

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Opening General Session Speaker Sponsored By:

Closing General Session | 7 March | 3:45 - 4:45 PM
Changemaking the Future: Anatomy of a Changemaker 

Benita Matofska, world-leading speaker, changemaker and climate change consultant

Benita Matofska

Driven by a passion to create global change and transform business into a force for good, Benita Matofska delivers her unique insights to people and companies seeking to future-proof their businesses by helping them to become diverse, inclusive and sustainable. In a world with challenges such as climate change and inequality, Benita helps businesses stay relevant and secure their future by enabling them to create economic, social, and environmental value – all while navigating change, disruption, and uncertainty.

Join us for a zoomed-out perspective on change-making and how you, as corporate real estate leaders, can have a positive impact on your business and the world at large. This “session of surprises” gives you the intel you need to navigate the future and emerge as a thoughtful leader who knows what questions to ask to get to the solutions.


Benita Matofska is a world-leading speaker, changemaker, and climate change consultant to some of the world’s most forward-thinking businesses. An award-winning social entrepreneur, she is renowned for her ability to captivate audiences worldwide with her knowledge, dynamism, and insights on sustainability, social innovation, and business transformation. Benita leads sustainability for business consultancy Futuretivity, who specialize in delivering climate innovation for the media industry.

Benita is the author of Generation Share, a ground-breaking book, voted top isolation read for a positive future by Forbes. She previously created Global Sharing Week, a campaign addressing resource inequality reaching 100 million+ people worldwide.


Closing General Session Sponsored By: