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Prada and Versace Agree to a Billion Dollar Merger Deal, Strengthening Italy’s Presence in the Luxury Industry

Apr 21, 2025
Italian luxury houses Prada and Versace announced they have merged after Prada purchased the company from Capri Holdings in a $1.375 billion deal. According to a CNN report, “Prada is seeking to expand, having defied a slowdown in luxury demand, while Versace has been operating at a loss in the last few quarters. The merger strengthens Italy’s hand in a luxury industry led by French conglomerates, the biggest being Louis Vuitton owner LVMH.” The merger comes after the recent announcement of Donatella Versace stepping down as Versace’s Chief Creative Officer. 
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