Prada and Versace Agree to a Billion Dollar Merger Deal, Strengthening Italy’s Presence in the Luxury Industry
Apr 21, 2025
Italian luxury houses Prada and Versace announced they have merged after Prada
purchased the company from Capri Holdings in a $1.375 billion deal.
According to a CNN report, “Prada is seeking to expand, having defied a slowdown in luxury
demand, while Versace has been operating at a loss in the last few quarters. The merger
strengthens Italy’s hand in a luxury industry led by French conglomerates, the biggest being
Louis Vuitton owner LVMH.”
The merger comes after the recent announcement of Donatella Versace stepping down as
Versace’s Chief Creative Officer.
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