Global retailer, The Athlete’s Foot, has opened a new US headquarters and flagship store in Atlanta, Georgia, that reflects the city’s growth.

The location is in the center of Atlanta’s Midtown area. "This location is the first of its kind on the iconic Atlanta Beltline and will serve as a cultural hub for community engagement and deeper connectivity,” said Matt Lafone, President and GM of Americas at The Athlete's Foot.

The global retailer said that the space will be “a cornerstone for retail excellence and community engagement” by offering  community enrichment, sponsorships, educational programming underscoring their its commitment to supporting local communities and fostering meaningful connections, according to a press release.

“The Athlete's Foot has proudly partnered with Black-owned businesses to develop the flagship location, enlisting T. Dallas Smith & Co., the largest black African American-owned commercial real estate firm in the country, to continue its standing collaboration with The Athlete's Foot on finding locations for new stores focused on underserved black and minority communities. J.M. Lee Construction Co., founded by Morehouse graduate Justin Lee, served as the general contractor, while Atlanta artist Aysha Pennerman will be contributing vibrant murals celebrating local culture. These partnerships reflect The Athlete's Foot's commitment to diversity and community and supporting Black entrepreneurship in its growth strategy,” the statement said.