CoreNet Global will be focusing on sustainability at upcoming North America Global Summit in Washington, DC. What are some ideas to think about? Here are some suggestions from EventMarketer.com:

New Sustainable Materials in ExhibitsTo deliver the message of sustainability at CES 2024, Panasonic Group replaced hard   walls with translucent draped fabric and did away with carpet, but arguably the most innovative part of the exhibit was the use of kinari, the brand’s proprietary sustainable resin made from plant-based cellulose fiber.

Offsetting Carbon FootprintMeasuring carbon footprint is gaining ground within the trade show industry as well as among individual exhibitors. Travel and transport continue to be the highest cause of event emissions globally. To help calculate that, the Colorado Convention Center, for example, offers an Event Attendee GHG Emissions Calculator for attending a trade show as well as solutions and ideas to reduce them and offset them with carbon credits.

Giveaways for a Cause
"Gone are the days of the stress ball you found on the trade show floor. It just doesn’t make sense,” said Dan Preiss, vp-experiential marketing at Dell Technologies, on a recent episode of EM’s Event Peeps podcast.

Is there an eco-friendly way? Depends on the brand’s overall strategy. At the CES and NRF Expo, complimentary cups of delicious coffee (and even steak bites and s’mores) felt valuable and left a good    taste in the mouth, literally. But it appears the plantable giveaway trend is still growing strong.

Togg’s “Digital Mobility Garden” at CES allowed attendees to choose between planting European black pine or Calabrian pine seeds. While at HIMSS this month, we saw giveaways of full, plantable tree saplings in cylindrical boxes.

Circularity Dominates the ConversationCircularity is the new recycling, an all-encompassing approach that incorporates a few new keywords and steps outside of reduce, reuse, recycle, and they include remanufacturing, refurbishing, reselling, and rebuilding.  Smart Meetings reports that The NPE: The Plastics Show this May plans to host an indoor/outdoor, 10,500-net-square-foot recycling center that will feature live demos, a Circularity Hub, recycling and sustainability zones for exhibitors, and a Sustainability Stage with more than 25 speakers highlighting solutions.