That unique sound you hear in the streets of Milwaukee, WI is that of Harley Davidson planning the next phase of its headquarters campus. 

The company has committed to remaining in its historic location, but is dramatically reconfiguring the campus. The company recently held a ribbon cutting for the $20 million Davidson Park, "was built atop four acres of surface parking lots that became available when the company switched to a remote-work policy during the pandemic’s onset. It maintains a hybrid work arrangement,” according to UrbanMilwaukee.com.

The article also reported that the company announced the next phase of its redevelopment:

It will repurpose some of the space in the complex as a STEAM, science, technology, engineering, arts and mathematics, lab. The space would encompass approximately 5,000 square feet. 

• “The STEAM will enable Harley-Davidson to further partner with local organizations and schools to provide students direct access to resources in addition to mentoring from our talented employees, where they can experience hands on learning, all while encouraging career exploration in STEAM fields,” said CEO Jochen Zeitz 
• The Harley-Davidson racing team headquarters will also be established in the complex. The 14-member team competes in the “King of the Baggers” series. A public facing component for visitors would be included.

Interestingly, The brick headquarters complex is listed on the National Register of Historic Places. The company ceased manufacturing at its Juneau Avenue campus in the early 1970s, but acquired several surrounding properties to expand the campus footprint. The oldest portion of the complex dates back to 1910, according to the article.