Portfolio Optimization: Aligning CRE With Business Strategy
Apr 9, 2024
From our CRE As A Strategy Leader Thought Leader Partner, Cushman & Wakefield
In this episode of The Team Around the Table, we uncover the importance of aligning corporate real estate to overall business strategy—and why it’s at the top of the C-suite agenda. Richard Middleton leads this conversation with Michele Barkinge, and Dimitris Vlachopoulos. Find out how proactivity and robust decision-making are at the heart of successful integrated portfolio management.
From our Corporate Real Estate As A Strategy Leader Thought Leader Partner, Cushman & Wakefield
Portfolio Optimization: Five Lessons Learned
- Optimization is about More Than Cost Savings
Optimizing your real estate portfolio transcends cost considerations. It entails strategic goal alignment, operational efficiency, workplace experience and talent management—all while integrating ESG considerations. It can be transformational or incremental, depending on the scale and scope of changes. - Understanding Your Business’s Priorities is Essential
Portfolio optimization requires a business-centric approach—one that aligns the real estate portfolio with an organization’s priorities and broader business objectives. Understanding industry trends and considering new ways of working is essential to tailor real estate solutions that align to each company’s overall business strategies.
- Integrated Data and Analytics for Robust Decision-Making
Data—both internal company data and external market data—plays a central role in portfolio optimization, with insights into space utilization, market trends, competitor dynamics, talent demographics and ESG risks. Leveraging diverse data sources and advanced analytics tools enables robust decision-making and strategic planning. - Gain a Global Perspective
With a growing emphasis on global projects that align real estate portfolios with broader business strategies, portfolio optimization extends beyond local or regional considerations. Understanding global market dynamics and adapting to new ways of working are critical for success in a global context. - Capitalize on Opportunities for the Future Proactively
Portfolio optimization presents significant opportunities for forward-thinking organizations. Though challenges exist, companies can capitalize on them by embracing innovation, leveraging data-driven insights, and aligning real estate strategies with market dynamics and future business needs.
