Today’s Students, Tomorrow’s Talent
When few understand what you do, how can you hope to recruit talent to help? This is a problem that many corporate real estate professionals face as they look to recruit new talent. As CoreNet Global continues its mission to raise the profile of corporate real estate and demonstrate the range of rewarding careers available for the next generation of leaders, relationships with universities become an increasingly important strategic goal. These relationships will help build a pipeline of talent into a profession where demand for talent is expected to outstrip supply in just a few years.
CoreNet Global launched the Academic Challenge in 2015 as a tool to raise awareness, but we have come to recognize that the competition has the added benefit of offering also offers us a glimpse
into the thinking of the next generation. With so much conjecture in the media about the changing expectations millennials have for their employers, the Academic Challenge provides a unique opportunity to go to the source for their perspective.
We asked student teams to act as consultants for organizations that look similar to those our members represent. We provided a base from which they could start and asked that they construct a holistic employee experience that appeals to them, is sustainable, and retains the other generations with whom the millennials will work. 46 teams from 43 universities in 17 countries applied to compete for the USD$5,000 prize; from this impressive roster, a jury of distinguished academics and executives selected four to compete at the CoreNet Global Summit in Philadelphia.
Find out what happens to our finalist teams (Eindhoven University of Technology; Indian Institute of Technology, Bombay; University of Houston; and University of Illinois at Urbana-Champaign) in our next post…
