Track the right metrics: Keeping corporate and real estate strategies aligned

Track the right metrics: Keeping corporate and real estate strategies aligned


March 2020

Corporate strategy isn’t static. Real estate strategy shouldn’t be, either.

What are some of the more common strategic priorities that affect – and could be affected by – real estate decisions? Is the company seeking organic growth or looking to grow via acquisition? Has the company changed its business mix by divesting business units that don’t fit with the corporation’s direction or aren’t performing as desired? Does the company want to improve the efficiency and profitability of a mature business unit? Where does talent fit in?

Analytics and benchmarking can help inform the decisions that ensure alignment between CRE and business.

Keywords: Metrics, benchmarking, analytics


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