Leveraging workplace creativity to generate the ‘wow’ factor

Leveraging workplace creativity to generate the ‘wow’ factor


February 2020

How do you design to wow your creatives? Advertising, media, entertainment and other creative services firms are competing to find the most talented people in a red-hot talent market. But these firms must do more than just find and attract the best staff. Once they bring them on board, they need to offer inspiring and interactive experiences to engage and keep them. By incorporating the “wow” factor – unexpected elements of a workplace that surprise, delight or inspire – firms can foster deeper engagement with their people.

Keywords: HOK, workplace, design, engagement, LEADER March 2020


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