Calibrating Corporate Real Estate Strategy to Fast-Changing Business Needs

Calibrating Corporate Real Estate Strategy to Fast-Changing Business Needs


December 2019

The pace of change in business is accelerating rapidly. A company can go from a startup to the Fortune 500 in a few short years, while a well-established name can disappear due to merger or a disruption change. Product cycles and business project cycles have become shorter over the past decade, fueled by new technologies and intensifying competitive pressures. A Gartner survey of CIOs found that half of the companies that decided to reshape their business models are doing so to advance digital transformation and opportunities.

Keywords: strategy, change management, LEADER Magazine

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