Newmark Knight Frank - Myth vs. Reality: Evaluating Popular Misconceptions in Commercial Real Estate

Newmark Knight Frank - Myth vs. Reality: Evaluating Popular Misconceptions in Commercial Real Estate


October 2019

With the changing economic and technological landscape in the U.S., there are many ideas and opinions circulating about current trends in U.S. commercial real estate. No major property type is immune from speculation. While trends are new, they tend to gain traction through the industry media, especially if they are particularly alarming or salacious (for example, the ubiquitous claim that “brick-and-mortar retail is dead!”). However, the headline often does not tell the full story, and what has become standard perception is either partially or wholly inaccurate. Trends that are present nationally may be altered or absent when examined at a local level, and metro areas large and small may tell a different story.

Keywords: Newmark Knight Frank

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