Taking the Corporate Out of Corporate Real Estate

Taking the Corporate Out of Corporate Real Estate


September 2019

Zurich is on a journey towards modernising into a collaborative, innovative company, responsive to the changing needs of customers. This case study will look at Project Norwood, Zurich's future flagship home in the UK. Personalising everything from scratch is a key premise the building, technology, community spaces putting everything in the hands of the ultimate user. In doing this, Zurich's real estate team plan to drive change across the very structure of the organisation from silos to networks, from static to flexible, from corporate to personal. This session will explore Zurich's journey, including changing the perception of corporate real estate in the boardroom and challenging the relationship between real estate and corporate strategy.

Keywords: Business Models, Collaboration, Workplace

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