Cushman & Wakefield - Experience the Experiential Workplace

Cushman & Wakefield - Experience the Experiential Workplace


April 2019

As a society, we crave experiences. Our demands have shifted along the continuum from buying products, to receiving a service, and now to gaining an experience that is exciting and memorable. For example, experiencing a new travel destination is now more desirable than a shiny new fashion accessory. Therefore, customer loyalty must be earned through consistent, positive experiences that keep customers coming back for more.

As the impact of the experience economy deepens, commercial real estate’s role in creating environments that support unique experiences has become increasingly important. To get a better understanding, let’s start where it all began – with Walt Disney.

Keywords: Cushman & Waekfiled, workplace, culture, placemaking

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