Virtual and Augmented Reality: Merging Physical and Virtual Worlds

Virtual and Augmented Reality: Merging Physical and Virtual Worlds


September 2018

At the advent of the experience economy, Virtual Reality (VR) is a computer generated simulation of a real life environment and it is already impacting the acquisition, design, construction and management of real estate. Augmented Reality (AR) the projection of computer-generated enhancements on top of an existing environment is coming fast. Some experts predict full integration into commercial real estate within a few years. This session brings together an expert in next generation 3-D visualization software for commercial real estate developers, a designer who is using VR/AR successfully in the design of corporate workplaces and a corporate occupier to discuss how this technology is revolutionizing corporate real estate and design. 

Keywords: Madrid 2018, virtual reality, augmented reality, EMEA 2018

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