Cushman and Wakefield - Making Smart Data Dynamic

Cushman and Wakefield - Making Smart Data Dynamic


September 2018

Data is everywhere. But, identifyingmeaningful data that truly impacts decision making is a challenge. PwC understood this challengeand built an industry-leading business intelligence platform to collect, analyze, and predict real estate needs across their domestic portfolio. Success was found not in collecting massive amounts of data, but rather refining the business questions and mining for smart data which allowed PwCto select relevantdata sources, synthesize those sources, ands pecifically define when, where, and how much space would beneeded.

Keywords: Smart data, Cushman and Wakefield

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