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Corporate Real Estate Strategies: From Coworking to Crowdsourcing
In an era of consumer-centric business models and dramatic technology advancements, there is now greater demand and opportunity for real estate to impact business and occupant performance. Organizations like Mozilla and Verizon are leveraging their physical environments as a platform for internal innovation and external brand leadership by incorporating forward-thinking, user-centric approaches to workplace design and real estate strategy. Mozilla's Workplace Resources team is a testbed of discovery, supporting an emerging typology where workspace facilitates commitment and sharing rather than just commerce. Verizon seeks to transform its business from an infrastructure of copper and fiber to a connected innovation platform. Verizon's Global Real Estate team is repurposing legacy assets to create coworking spaces that tap into the innovation and energy of entrepreneurs and start-ups across the world. In these emergent approaches real estate leaders are addressing the changing economy by incorporating disruptive strategies to transform real estate from a bottom line savings to a catalyst for people and business performance.
Keywords: Seattle 2017, 2017 Seattle Summit
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