Disruption=Demand

Disruption=Demand


October 2016

There has arguably never been a more disruptive time to be in business. The orthodoxy surrounding the global economic cycle has been severely challenged. Companies that recognise the contribution that real estate makes in delivering strategic intent are winning through. Resilience and competitive advantage derives from well considered real estate choices. In contrast, those that secure office space with a staid supply chain driven mentality accompanied by a steady-state projection of real estate needs, lose their edge. These organisations are challenged by the disruptive impacts of new technology and associated need for new talent to drive organisational change.

Keywords: Newmark Grubb Knight Frank, NGKF, restructuring, disruption, mobility

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