User EXPERIENCE: The Next Big Thing!

User EXPERIENCE: The Next Big Thing!


September 2016

"Taking actions to create value for someone else or a group of individuals" is the definition of Experience. It sounds straightforward yet it is a significantly misunderstood topic. How do you create an outstanding user experience at work, deploy strategy, measure impact and calculate ROI? What does an experience entail and demand? Can you influence and control it? Can you provoke memorable moments? Where do you start?

Keywords: 2016 Amsterdam Summit, EMEA, Amsterdam2016, experience, engagement


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