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What is placemaking, and why are people talking about it in a retail real estate context? In planning and development circles, "placemaking" has long been used to describe a community-oriented approach to designing the built environment. The idea of engaging spaces has gained traction in retail real estate, where landlords, retailers and developers are looking for effective ways to attract consumers who have more shopping options than ever before. Our new report delves beyond simple design guidelines to define placemaking, identify its critical components and growth areas. Our analysis is based on three primary pillars of placemaking: 1. Diversification 2. Convenience 3. Experience
Keywords: CBRE, placemaking, retail, planning and development, community-oriented
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