A Turnaround Story - Inventing CRE at the American Red Cross

A Turnaround Story - Inventing CRE at the American Red Cross


November 2015

With over 13 million square feet and 1500 facilities, the American Red Cross was struggling without a centrally managed real estate and facilities department. Developing the assessment and building the business case for the investment in an enterprise function was essential to launching this turnaround. Discover how the implementation of key real estate strategies led to dramatic changes in location, workplace and workforce management.

Keywords: Los Angeles Summit 2015, American Red Cross, enterprise management, portfolio administration


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