Client Relationship Management 3.0: Bridging the Gap between Strategy and Execution

September 2015

You've built a CRM team. They are connected to the business and helping drive strategy. But business is dynamic and strategy shifts and real estate projects take a long time to deliver. You risk damaging everything you worked for if your team cannot shift too. This break-out session explores the rarely discussed and often over-looked world between strategy and execution and the feedback loops necessary to avoid delivering a product to your client that is mis-aligned with their business strategy on the date of delivery. In this session you will learn the fundamental elements of strategic execution and how you can apply these in your own organization. You will come away with the ability to articulate to your team not only the importance of "executing strategically" but also how to do it and who must be involved. Take your organization to the next level by understanding the roles that all functions must play.

Keywords: London Summit 2015, CRM, Strategic Partner, Relationships, Iron Mountain

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Client Relationship Management 3.0: Bridging the Gap between Strategy and Execution

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