Mary Kay: International Expansion

Mary Kay: International Expansion


October 2014

Tonia Rachel began her presentation by painting a broad overview of the corporation and what it stands for. Mary Kay Ash started 51 years ago enriching women’s lives and is best known for the “Pink Cadillac.” A privately held company that continues to focus on beauty and skin products, Mary Kay has more than 3 million independent consultants.

Keywords: Discovery, Property, Presence, Culture, Challenge, Market

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