Getting Closer to the Customer

Getting Closer to the Customer


September 2014

Consumer demand, focused on the speed of delivery of customised products, and technological innovations, are driving the next industrial revolution: the era of mass customisation. The emergence and adoption of technologies, such as 3D printing, Collaborative Robots and Big-Data, among others, are impacting on the supply chain and enabling manufacturers to service their consumers better and faster, and add the required level of flexibility and efficiency to their manufacturing processes. Influenced by consumer requirements, these new technologies are no longer nascent; with costs reducing significantly, the speed of adoption by manufacturers is picking up pace and as these technologies diffuse, the effects are becoming clearly visible in the supply chain.

Keywords: Consumer, Technology, Space, Manufacturing, Factory, Flexibility, Automation

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