Uses of Analytics in CRE

Uses of Analytics in CRE

March 2014

Merck's real estate department bases about 60% of their decisions on analytics; what is the cost, how much do they save and how much is netted out. The reason that 40% of decisions made are not based on analytics is due to insufficient or inadequate data. The company is currently in the process of cleaning up data to make it useful, but until then not all metrics can be depended on. In addition, there is no data prior to 2007, which inhibits benchmarking before that time period.

Keywords: Discovery, Data, Analytics, IT, Cost, Efficiency, Information, Approach, Tools

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