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Internationales Corporate Real Estate Management (German)
Die vorliegende Kurzstudie untersucht den organisatorischen Status quo des Corporate Real Estate Managements deutscher Konzerne mit internationaler Geschäftstätigkeit. Sie beruht auf der Auswertung qualitativer Telefoninterviews mit Verantworthlichen des betrieblicben Immobilienmanagements von sieben international tätigen deutschen Konzernen verschiedener Branchen. Den theoretischen Hintergrund der Untersuchung bilden ein Modell der Prozess-landschaft, das die relevanten Management-, Kern-, (Bereitstellung, Beschsaffung und Betrieb) und Unterstützungsprozesse umfasst, sowi drei theoretische Organisationsmodelle (zentral, divisional, regional).
Keywords: Verwaltung, Verteilung, Struktur, Outsourcing, Modell, Strategie, Prozess, Service, Trend
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