IBM Institute for Business Value: Driving performance through sustainability

IBM Institute for Business Value: Driving performance through sustainability


June 2011

Enterprise sustainability has shifted from a cost and compliance requirement to a growth play, according to an elite group of innovative leaders. Increasingly led by C-suite executives, comprehensive sustainability programs optimize resource consumption and environmental efficiencies, drive brand value, reduce risk and exploit growth through product and service innovations. For a growing number of companies, sustainability is serving as a key differentiator in the market, helping drive business performance and fuel top-line growth.

Keywords: IBM, Sustainability, Strategy, Innovation, Organization, CSO, Survey, Program, Initiatives

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