Navigating Emerging Markets

Navigating Emerging Markets

July 2013

The potential for slow economic growth is expected to hamper expansion in North America and the euro zone. As a result, multinationals are consistently turning to emerging markets in search of revenue. Rapidly growing populations, an increasingly educated workforce, expanding middle-class incomes, and substantial foreign and domestic investment are all compelling arguments for corporate expansion in these markets. In our latest Occupier Insight Report, we discuss the risks associated with occupancy and expansion in emerging economies. This report identifies 43 countries across Latin America, Africa, the Middle East, and Asia Pacific where global companies are contemplating expansion. In this piece, we discuss the key considerations for multinationals when assessing a market?s suitability for occupancy, identify the economic indicators that should be assessed in determining risk, and examine the current state and prospects of the property market. We hope you find this information useful and informative. Please do not hesitate to contact Cushman & Wakefield?s Global Occupier Services leadership, or the authors of this report should you require a deeper assessment of the trends discussed in the piece.

Keywords: Economy, Market, Risk, Expansion, Investment, Trends, Americas, Africa, Middle East, EMEA, Asia Pacific

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