The WOW Factor: Creating an Enhanced Employee and Customer Experience

The WOW Factor: Creating an Enhanced Employee and Customer Experience


March 2014

CRE is all about people. Engaging staff in their physical environment can drive measurable improvements in employee satisfaction and business productivity while reflecting your brand and values to customers. In this session, Google and P&G share their journeys creating 'wow' experiences; from strategy to implementation. Learn how to align initiatives with business value creation and draw from customer service disciplines to increase employee engagement, customer interactions and competitive advantage. Key Takeaways: Drive conversations with internal stakeholders to define what a successful experience should look like. Develop new ideas for how to create 'wow' experiences for staff, drawing on expertise from customer service disciplines such as hospitality. Understand how to baseline and measure the impact of positive experiences for employees and customers. Speakers: Rudy Dimayacyac Peter Merrett Hayden Perkin

Keywords: Singapore Summit 2014, Culture, Impression, Understand, Different, Unexpected


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