CoreNet Global Summits offer opportunities for members to network, learn and be recognized for professional achievements. CoreNet Global Summits bring corporate real estate (CRE) professionals together from across and from all aspects of the profession.
Expand your career through professional designation programs with CoreNet Global and grow your leadership skills in development programs customized for corporate real estate professionals.
Join in the vision of CoreNet Global as we continue to connect professionals, and the corporations they represent, worldwide through the offering of resources that help make CoreNet Global indispensable to the successful practice of corporate real estate.
CoreNet Global is an opinion leader in corporate real estate benchmarking, workplace and infrastructure management. Enhance your knowledge with resources like research papers, exclusive member survey reports and presentations from top speakers on hot industry topics. Members of CoreNet Global benefit from a wealth of research knowledge and resources.
CoreNet Global offers several ways for members to stay connected to the latest trends and news as it relates to corporate real estate (CRE). In an effort to stay connected to the latest information and CRE news, make sure you take advantage of all the offerings that are made available as part of your membership.
Join with CoreNet Global in our mission to advance the practice of corporate real estate through professional development opportunities, publications, research, conferences, and chapters and networking groups. Build life-long connections through interactions with like-minded professionals who are also looking for ways to gather and share corporate real estate knowledge.
Coexisting in a chicken/egg, yin-and-yang relationship, an organization's brand and culture shape and reflect each other in an interconnected system. One doesn't change without the other; they can only evolve together. And the workplace is where it all happens. In the symbiotic relationship between brand and culture, brand is the outward manifestation of a company's DNA and culture is the inward demonstration. The corporate world has been talking about organizational culture for years, but the emergence of brand as a discussion point in the executive suite is relatively new for many organizations. Of course, brand mavens like P&G and Coca-Cola live their brands every day, but at less well-known companies, brand has traditionally been left to the purview of the marketing department. In a competitive marketplace with a multitude of choices, however, organizations are realizing that differentiation is critical to survival and a strong brand can help cut through the clutter. While brand is more talked about than ever, there?s also more confusion about what it really is. In no small part, that's because concepts about brand have grown up since their Madison-Avenue, "Mad Men," strictly advertising days. Today, experts agree that a brand is no longer something you can apply to the surface of an organization as if it were nothing more than a mark on cowhide or a catchy tagline on an ad. Strong brands grow from within. The line between culture and brand thins and smudges to the point that it almost can't be seen. And if an organization wants to change its brand, it needs to consider whether the culture can support that change. The workplace is a frequently overlooked but critical lever in supporting a brand and culture change. This was validated by a recent survey of 123 corporate real estate leaders conducted by CoreNet Global. The results show that 77% believe that brand is a critical driver for their business; yet only 54% said the workplace plays a critical role i
Keywords: Brand, Culture, Workplace, Facilities, Level 4
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