Rethinking the Design Brief: Creative Solutions for the Dynamic Environment

Rethinking the Design Brief: Creative Solutions for the Dynamic Environment


September 2011

19 September 2011 Moderator: Susan Wagner, Sr. Dir. Real Estate & Facilities EMEA, Microsoft Speakers: Neil Usher, General Manager, Group Property, Rio Tinto Brian Szpakowski, Associate Director, Broadway Malyan Nigel Oseland, Director, Workplace Unlimited Workplace design briefs are rapidly falling behind in inspiration and innovation, evident by the number of reoccurring themes and traditional strategies that are utilized. In an effort to create more meaningful and effective workplace specifications and designs, presenters from Rio Tinto, Broadway Malyan and Workplace Unlimited will explore lateral thinking techniques for problem solving, investigate alternative starting points for design themes, and assist in developing key success criteria through the four E's approach ? Efficiency, Effectiveness, Expression and Environment. Following a dynamic Pecha Kucha presentation, a range of unique modeling methods will be used to enable participants to respond to the presenters and explore new solutions that otherwise may not have been considered. Key Takeaways ? Lateral thinking techniques for problem solving, creating design briefs and developing success criteria ? Pecha Kucha presentations and alternative workshop techniques to facilitate team working and inventive solutions

Keywords: Paris Summit 2011, Workplace Strategies, Global, Design, Microsoft, Pecha Kucha, Office, Creative, Proxemics, Human

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