An important way for Real Estate to show value and to align with corporate strategy is in the location selection process. Recently Oracle used its internal location assessment tool and process to select a new location for a growing line of business in Europe. Delft University of Technology (TU Delft) and Oracle collaborated on testing a new model for assessing locations based on Delft research, called Preference-based Accommodation Strategy (PAS), and ran a parallel location assessment. The primary difference in this tool is the use of preference curves, rather than the more standard weighting of criteria. By using the same data and criteria as the previous study, but working with the Oracle business contact to establish preference curves, the model was used to compare the prior results. Not only did the PAS model confirm and provide better detail on the selected location, it could also be used to select the best combination of multiple locations.